With the UK still in its third lockdown over the past 12 months, many businesses are having to learn how to adapt quickly in order to still bring in enquiries and sales.
It you run a business that have never really traded online then this may all be very new to you and it is important that you understand exactly what you should be doing in order to be successful. You first need to decide if you are going to actually sell your products and services online or if you are just going to advertise them. If you want to allow visitors to make a purchase then you need an ecommerce website. An ecommerce website is a site that has a checkout facility where payment can be made for products or services. Having this on your website gives you the best opportunity to secure a sale as some people will not want to call or place an order in person. Ideally you want to give your customers the option to buy online or call you to make a purchase if they do not feel comfortable shopping online.
You need to have a good marketing plan to allow you to inform your customers of your online presence and to attract in new customers. This is where an experienced marketing agency will come in. They will be able to assist you on where to spend your marketing budget effectively.