CTA’s are also known as Call to Actions. They are essentially banners or buttons that entice people to complete a task and are often used on websites. If you are having a website designed it is important to ensure that you have call to actions on the site to attract people in to interacting with your site.

You need to think about what the main aim of the website is. Is it to gain enquiries or is it to get them to make a purchase? Once you know this you can then design your call-to-action banners. Call to actions can be a simple “click here” link or a graphic containing images and text with a “buy now” or enquiry button on.

A graphic / website designer will be able to create a few different call to action banners that you may want to use throughout the site. You may decide to keep these in the same place on every page or to change each one. You may also be able to use these in other places such as on social media pages.

Some of the best call to actions are ones that people can relate to. You may decide to show or write about a common problem and then advertise your product or service that can rectify the problem.