Under any circumstances it can be difficult to make money through PPC campaigns in competitive markets, so one of the most important tasks you have is ensuring that those you are paying to manage it firstly do a good job and secondly don’t overcharge you.

When outsourcing your PPC marketing you need to make sure that those who will be managing your campaign provide you with detailed reports on progress and provide constructive ideas for improvements. What you want to see improving over time is your cost per conversion.

When talking about the management fee itself, companies which charge an hourly rate are the best option. You’ll find that some companies will charge an amount proportionate to the size of the campaign (such as 10% of the campaign budget), but this will typically leave you spending more money, massively reducing your ability to turn a profit, and is essentially a rip off.