Marketing is a very diverse subject and had many different elements to it. When first entering the world of marketing it can be quite difficult to study all the different types f marketing and decide which one may work best for your business.

Some forms work better for some businesses than others do and this may have to be just a bit of trial and error. Email marketing is often a common form that businesses use as it is often quite cheap to do and easy to track the results. A business may use email marketing as the main way to communicate with their customers. This can allow them to quickly reach each contact and even personalise the email and products/services that are included on the email based on their marketing preferences or previous purchase history.

You do need to ensure that the contact list you are emailing to has opted in and agreed to be contacted by you. You also need to ensure that you have given them a clear and simple way to opt out.

Post mailing is quite an expensive process of marketing compared to email marketing and it is hard to track the results of how successful the campaign has been. This is why many companies opt for email marketing over postal marketing.